Helping a commercial service company become easier to find, understand, and contact.
Mid-Ark’s capabilities were already serving businesses across Arkansas. Matmon helped make those capabilities more visible to the organizations that need them.
- Client
- Mid-Ark Roofing
- Industry
- Commercial Services
- Who they serve
- Building owners, facility managers, property managers, schools, and healthcare and industrial facilities.
- Live site
- midarkroofing.com
Mid-Ark Roofing is a locally owned commercial roofing contractor serving Arkansas since the mid-1990s, with sheet-metal fabrication and manufacturer-trained crews.
The opportunity
Commercial and residential roofing look similar from the outside and behave nothing alike. A single site serving both audiences makes commercial buyers work too hard.
What Matmon recognized
Commercial decisions are regional and specific. Service-area content, flat and low-slope system detail, and emergency response matter more than general roofing copy.
What we created and improved
- A website redesign focused on commercial buyers
- Commercial capability and sheet-metal fabrication presentation
- Service-area content by region and city across Arkansas
- Clear separation of commercial and residential paths
- Project photography and estimate request pathways
- Weather-related functionality where applicable to storm response
How the work reached its audience
A building owner searching a specific city or system now lands on a page written for that situation, with an inspection request one step away.
Assets in production for this page.
Project photography by system type · Sheet-metal fabrication imagery · Verified search-visibility reporting
Every image published here is real client work. Nothing on this page is a fabricated portfolio image or stock photography presented as ours.
Only what we can verify.
Where numerical outcomes are documented and the client has approved sharing them, they appear here with the source and time period. Where they are not, we describe the improvements without inventing metrics or claiming sales results we cannot attribute.
- A website redesign focused
- Commercial capability and sheet-metal
- Service-area content by region
- Clear separation of commercial
Want this kind of clarity for your organization?
Show us your products, your catalog, or the audiences you want to reach. We will help you identify what is worth making visible first.