Bringing an ingredient company’s story to life before, during, and after the show.
We helped Western Foods bring its products, capabilities, and story to life before the event, on the trade-show floor, and inside the conversations that move opportunities forward.
- Client
- Western Foods
- Industry
- Food & Agriculture
- Who they serve
- Commercial buyers, R&D and product development teams, and co-manufacturers evaluating ingredient partners.
- Live site
- westernfoodsco.com
- Capabilities
- Trade-Show Marketing, Interactive Sales Presentations
Western Foods mills and blends rice flours, gluten-free ingredients, pulses, ancient grains, and inclusions for commercial food manufacturers, with operations in Arkansas and California.
The opportunity
Ingredient capability is technical and easy to flatten into a spec sheet. Buyers meet the brand in three very different places — a feed, a trade-show aisle, and a sales meeting — and those places rarely tell the same story.
What Matmon recognized
The event was not the campaign. The event was the middle of a campaign that had to start weeks earlier and continue inside the sales conversation afterward.
What we created and improved
- Trade-show booth design built for how buyers actually move through an aisle
- Pre-show social campaigns and email marketing built around IFT FIRST and Expo West
- Event photography and on-site participation by the Matmon team
- Product and ingredient storytelling: applications, capabilities, certifications
- An interactive sales presentation replacing a traditional linear slide deck
- Brand and website work supporting the same story online
How the work reached its audience
Buyers encountered a consistent story in their feed, at the booth, and in the room — which is what makes a follow-up conversation feel like a continuation instead of a restart.
Before the event, on the floor, and inside the conversation.
Pre-show campaigns
Social and email built around IFT FIRST and Expo West, aimed at buyers who would be in the building.
Booth and presence
Booth design built for how buyers move through an aisle — plus a Matmon team on site, listening.
Interactive presentation
A buyer-led experience covering categories, applications, capabilities, and certifications on demand.
The strongest sales conversations begin long before someone sits down with a presentation. They begin when every part of the brand experience works together.
Assets in production for this page.
Booth design files and fabricated booth photography · IFT FIRST and Expo West event photography · Pre-show social campaign and email examples · Screen recordings of the interactive sales presentation
Every image published here is real client work. Nothing on this page is a fabricated portfolio image or stock photography presented as ours.
Only what we can verify.
Where numerical outcomes are documented and the client has approved sharing them, they appear here with the source and time period. Where they are not, we describe the improvements without inventing metrics or claiming sales results we cannot attribute.
- Trade-show booth design built
- Pre-show social campaigns and
- Event photography and on-site
- Product and ingredient storytelling:
Want this kind of clarity for your organization?
Show us your products, your catalog, or the audiences you want to reach. We will help you identify what is worth making visible first.