Helping a manufacturer show the full value of what it makes.
Akin already had products worth specifying. Matmon helped make their quality, purpose, and possibilities easier for the right people to see.
- Client
- Akin
- Industry
- Manufacturing
- Who they serve
- Senior living owners and operators, hospitality groups, interior designers, architects, and the dealers who specify for them.
- Live site
- akinfurniture.com
- Capabilities
- Product Visualization, Trade-Show Marketing
Akin manufactures complete hospitality and senior living furniture from production facilities in southern Arkansas.
The opportunity
A broad, configurable product line is hard to show. Line drawings, finish options, and fabric choices ask a specifier to imagine the result instead of seeing it — and imagination is where specifications get lost.
What Matmon recognized
The gap was not product quality. It was product presentation: too few images per product, too little context about where a piece belongs, and no easy path from a catalog page to a real conversation.
What we created and improved
- Product renderings and room scenes developed from line drawings, finish options, and product references
- Finish and fabric variations produced without a new photo shoot for every combination
- Lifestyle and application imagery that shows pieces in senior living and hospitality settings
- Improved product presentation across the catalog and website
- Senior living market research and audience development for designers, owners, and operators
- Email campaigns and clearer paths to product information, catalogs, and consultation
How the work reached its audience
Work was aimed at the people who actually specify: designers and architects, senior living owners and operators, and the dealer network around them.
Assets in production for this page.
Original product line drawings alongside the finished renderings · Finish and fabric variation sets · Room and application scenes by market (senior living, hospitality) · Before-and-after product page comparisons
Every image published here is real client work. Nothing on this page is a fabricated portfolio image or stock photography presented as ours.
Only what we can verify.
Where numerical outcomes are documented and the client has approved sharing them, they appear here with the source and time period. Where they are not, we describe the improvements without inventing metrics or claiming sales results we cannot attribute.
- Product renderings and room
- Finish and fabric variations
- Lifestyle and application imagery
- Improved product presentation across
Want this kind of clarity for your organization?
Show us your products, your catalog, or the audiences you want to reach. We will help you identify what is worth making visible first.