How do we make an industry event more valuable before, during, and after the show?
Booth design, pre-show campaigns, on-site participation, and follow-through that treat the event as the middle of a campaign — not the whole thing.
Trade-Show Marketing
B2B manufacturers, ingredient and food companies, and industrial suppliers exhibiting at industry events.
Most trade-show budgets are spent on the three days in the hall. The conversations that produce opportunities usually start weeks earlier and continue for months after.
What the work involves
- Booth design and event messaging
- Pre-show social and email campaigns aimed at buyers who will be in the room
- Event photography and video capture
- On-site participation — we attend, listen, and understand the conversations around the brand
- Sales support materials for the floor
- Post-event follow-up when included in scope
What people ask before we start.
Do you attend the events?
Yes. Matmon attended IFT FIRST and Expo West with Western Foods. Being in the aisle changes what we build next.
How early should we start?
Pre-show campaigns need enough runway to reach buyers before their schedules fill — typically weeks, not days.
Can you work with our existing booth?
Yes. Messaging, graphics, and pre-show campaigns can improve results without new fabrication.
Let’s look at your trade-show marketing opportunity.
Send us what you have today — products, catalogs, a deck, an event date. We will tell you what we would do first and why.